Key takeaways
- Kesato is a 360 digital marketing agency in Bali, founded in Paris in 2010 and based in Bali since 2012.
- 80+ in-house experts deliver 6 connected service areas: Creative, Growth Marketing, SEO/GEO/GSO, Experience, Development, and AI and Automation.
- The agency is a Google Partner with Premier 2026 status, has delivered 1,000+ projects and works with clients across 5 continents.
- Core clients are hospitality, F&B, lifestyle and real estate brands that are scaling or launching.
Most businesses in Bali do not have a website problem or a social media problem. They have a growth problem that shows up in the brand, the website, the ads and the sales process at the same time. Fixing one piece in isolation rarely moves revenue.
That gap is exactly what Kesato was built to close. Founded in Paris in 2010 and headquartered in Bali since 2012, the agency works as a growth partner for hospitality, F&B, lifestyle and real estate businesses, connecting strategy, creative, technology and AI into one system aimed at a specific business result.
Kesato at a Glance
Kesato (Kesato & Co) is a 360 digital marketing agency in Bali operated by PT Kesato Int Partners. A team of more than 80 in-house strategists, designers, developers, marketers and AI specialists diagnoses what is holding a business back and fixes it end to end.
| Fact | Detail |
| Brand name | Kesato, Kesato & Co |
| Legal entity | PT Kesato Int Partners |
| Agency type | 360 digital marketing agency |
| Founded | Paris, France, 2010 (15+ years of experience) |
| Headquarters | Bali, Indonesia, since 2012 |
| Office | Jl. Bumbak Dauh Gg. Pulau 20 No. 4, Banjar Anyar Kelod, Kuta Utara, Badung, Bali 80361 |
| Team | 80+ in-house experts |
| Projects delivered | 1,000+ |
| Reach | Clients on 5 continents |
| Core sectors | Hospitality, F&B, lifestyle, real estate |
| Certifications | Google Partner (Premier 2026), Facebook Blueprint Certified Buyer, Adobe Certified Professional, Google Digital Garage, Cloudways Agency Partner (Silver) |
| Contact | +62 361 474 0834, kesato.com/contact |
Is Kesato a Google Premier Partner?
Yes. Kesato holds Google Partner Premier 2026 status, which Google awards to the top 3% of Google Partners in each country.
From Paris to Bali, With a Growth Mindset
The agency started in Paris and moved its base to Bali 2 years later. That move shaped the team: seasoned professionals and younger specialists from different cultural backgrounds, used to working with both Indonesian businesses and international owners. 5 brand values guide the work: passion, expertise, emotion, transparency and continuous learning.
Over the years the positioning has matured. The agency no longer presents itself as a studio that makes things look good. It operates as a growth partner built on 3 principles.
- Business maturity over creative flair. Every engagement starts with a growth, brand, technology or operational problem. Creativity is how the work gets delivered, not the headline.
- One system, not separate departments. The 6 service areas below are applied together against one problem, so brand, website and campaigns pull in the same direction.
- Proof over promises. Capability claims are backed by a real client and a real number. Portfolio work exists to show problem solving, not visual style.
Creative, Where the Brand Takes Shape
Creative work defines how a brand is seen, heard and remembered before a single ad runs.
| Service | What it covers |
| Brand Strategy | Brand purpose, brand story, vision and mission, values, ethos, north star, brand essence and idea, unique selling point, positioning framework, target audience, taglines, brand personality, storytelling and experience pillars |
| Brand Identity | Identities with meaning, more than a logo: moodboards, logo, typography, colour systems and visual guidelines that keep every touchpoint consistent |
| Collateral Design | Every print piece designed to sell the brand on purpose: stationery, brochures, flyers, menus and business cards |
| Environmental Design | Brand experience built into physical space: signage, wayfinding, interiors and branded touchpoints for hotels, restaurants and retail |
| Content Marketing | Content people actually stop for: website and blog copywriting, photography and videography that reflect the quality of what the brand sells |
Explore branding and design and content creation for examples. For hotels and resorts, the guide on choosing a hospitality branding agency covers what to look for.
What Does a Digital Marketing Agency in Bali Actually Do?
A digital marketing agency in Bali turns a brand into traffic, bookings and leads across social, paid and partner channels. At Kesato this sits under Growth Marketing, always connected to the brand and website work.
| Service | What it covers |
| Social Media Management | Social content that moves beyond followers into inquiries: strategy, monthly calendars, posting, community management and reporting |
| Influencer Marketing | Matching the brand with creators who fit and audiences who trust them: sourcing, outreach, briefs and campaign guidelines |
| Paid Media | Ads built to move the number that matters: Google Ads, Meta and Instagram ads and programmatic campaigns, from strategy to reporting |
| Acquisition | Ads, landing pages and CRM working as one system, so clicks turn into qualified bookings, buyers and leads |
For one Bali villa developer, market-by-market Google Ads campaigns targeting high-intent buyers in APAC, Australia, the USA and Europe reached a 12.7% click-through rate against an 8.43% industry benchmark and delivered 192 conversions in 4 months.
See social media marketing for the full scope.
SEO, GEO and GSO for Search and AI Answers
Search behaviour has shifted. Google reported in 2026 that AI Overviews reach more than 2.5 billion monthly users (Dataconomy), and buyers increasingly ask ChatGPT, Gemini and Perplexity which business to hire. This service area keeps brands visible in classic search results and inside AI-generated answers, and makes sure paid budget sits where it performs.
| Service | What it covers |
| SEO / GEO / GSO Audit | A clear view of how Google and AI tools see the brand and what to fix: indexing, sitemap, robots.txt, site speed, on-page, structured data and AI answer checks |
| Media Placement Optimization | Moving media budget to wherever it performs best, based on channel and placement performance data |
| SEO / GEO / GSO Retainer | Keeping the brand visible and in position on Google and inside AI answers: keyword strategy, pillar and cluster content, link building, schema and monthly prompt tracking |
Every retainer follows 5 working principles.
- Entity clarity. Consistent facts about the business across the website, Google Business Profile, social profiles and directories.
- Answer-first content. Sections that open with a direct answer, using question and statement headings that match how people prompt AI tools.
- Structured data. JSON-LD schema validated with Google’s Rich Results Test.
- Topical authority. Pillar and cluster content built before chasing individual high-volume keywords.
- Prompt tracking. Monthly checks on how AI assistants answer the prompts that matter, then closing the gaps.
More detail sits on the SEO and SEM page.
Experience Design That Converts
A website can look beautiful and still lose bookings. Experience work fixes the gap between how a site looks and how it performs.
| Service | What it covers |
| Experience Design (UI/UX) | Interfaces built around how people actually think and click: user research, wireframes, prototyping and testing with real users |
| Website Audit | Finding the leaks and issues before they cost bookings: usability, conversion paths, speed and enquiry flows, with prioritised fixes |
Learn more about UI/UX design.
Development, the System Behind the Brand
Development builds the platforms that capture demand and keep data flowing between tools.
| Service | What it covers |
| Website Development | From company profile sites to full web systems for hotels, villas and property brands, mobile-first and built for speed and SEO |
| Ecommerce Development | Online stores optimised at every step to checkout: faster carts, fewer drop-offs, more completed orders |
| Backend and CMS Development | Scalable headless CMS and backends built for seamless integration with other systems |
| Mobile Development | iOS and Android apps built to scale with the business |
| Integration Services | Custom integrations connecting CRMs, booking engines, payment gateways and marketing tools into one ecosystem |
| Quality and Security Assurance | Expert testing and test automation for reliable, secure and scalable products |
See web design and development and CRM setup and integration. The CRM implementation partner in Bali guide explains what a good rollout looks like.
AI and Automation in Daily Operations
AI is part of how the agency works, not a sales line. Internally it speeds up research, content production, technical audits and reporting, with every output reviewed by a specialist. For clients, it covers 2 services.
| Service | What it covers |
| AI Tools and Development | Custom AI tools built around how a team already works: AI audits, use case design, prompt training, deployment and ongoing support |
| Workflow Automation | Replacing manual work with systems that run, so the business scales without adding headcount |
Explore generative AI solutions.
How an Engagement Works
Every project follows the same 6-stage rhythm, whether it is a rebrand, a new website or a paid campaign.
| Stage | What happens |
| 1. Discovery | 1 or 2 meetings focused on the business, its goals and what is holding it back |
| 2. Strategy | The team explores options and outlines the strategy |
| 3. Creation | Concepts, content, designs or builds are produced |
| 4. Review | Close back-and-forth with the client before anything goes live |
| 5. Launch | The campaign, website or system goes live |
| 6. Evaluation | Results are measured and the strategy is refined |
Who Kesato Works With
The core audience is hospitality, F&B, lifestyle and real estate businesses at 2 moments: scaling businesses whose digital presence is underperforming, and new ventures that need brand, website and go-to-market built together from day one.
| Segment | Typical situation |
| Scaling businesses in Bali and Indonesia | Owner-operators of villas, restaurants or lifestyle brands growing beyond one location or a founder-led stage |
| New ventures | Founding teams or investors launching a hospitality or F&B concept ahead of a fixed opening date |
| Foreign owners and investors | Opening a business in Bali and needing a local partner who meets international standards |
| International clients | Businesses outside Indonesia needing websites or digital systems built remotely |
| Real estate | Villa developers and property businesses looking for qualified international buyers |
Businesses still comparing options can use the guide on choosing the best digital agency in Bali.
One Partner From Diagnosis to Result
Every engagement starts with one honest question: what is actually holding the business back? From there, a single team of 80+ specialists connects brand, website, marketing and AI into one plan, measured against the numbers that matter to the business rather than likes or impressions.
For hotels, restaurants, lifestyle brands and property developers ready to scale or launch, the first step is a discovery conversation. Talk to Kesato to map out where growth should start.
Frequently Asked Questions
Is Kesato a digital marketing agency in Bali?
Yes. Kesato is a 360 digital marketing agency in Bali covering social media, influencer marketing, paid media, SEO and GEO, connected with branding, websites and AI.
Where is Kesato’s office in Bali?
The office is at Jl. Bumbak Dauh Gg. Pulau 20 No. 4, Kuta Utara, Badung. The team works Monday to Friday, 8AM to 6PM WITA, and also serves clients remotely.
Does Kesato offer AI services?
Yes. Services include GEO and GSO for AI search visibility, AI tool development, team training and workflow automation across existing business tools.
Does Kesato work with real estate developers in Bali?
Yes. Property work includes buyer-focused websites, SEO content and Google Ads campaigns targeting international investors, for villa developers and property listing businesses.
