Some marketing is misunderstand meaning of SEO, they look this as something less valuable than traditional marketing. That is an unfair image of SEO, because SEO which powered with high quality content and pages, can deliver high potential customer and leads. In more cases SEO show more effective ROI in practice.
SEO developing Brand and Business Image
While your brand appear in a top of google search result, such as web site, product , even just mentioning your brand name. At search engine people not only click one website and done, they continue with anything related with they want to search. This is gain more lead customer into your product. More displayed in search engine result, customer will trust what good information of product that you give.
SEO deliver Credibility of your business
This is human psychology, like if you ask better, better ask many people not only one person. If more link resulting in google even other high credibility website mentioning your brand. People become more trust and buy your product or services.
SEO Increase business traffic
Traffic not get money to you, they just make more internet users become a potential customer. SEO not only increase traffic to your website, they also increase traffic to your business. The more your business close to traffic more potential customer you get. But you still need good approach for transforming so many potential customers to real customers.
Effective ROI on SEO usage
Almost of all online marketing result, especially SEO, have high rate rewards for your business, than spending cost. We can look this spend less cost than offline marketing, also get better result. One reason is online marketing is inbound type, they will get while people need and search. This is not disturbing their sight like TV advertisement or big product advertise at roadside, what many people not all like or need this. People can say, SEO will win half way from your business deal, the next is your ability to convince your product is what customer want.
SEO get fast report of your customer outlook
Like Google analytic, tools imaging customer segment. Traffic and behavior. This is important consideration for planning your next business strategy and avoiding negative result. High value information from SEO can use to make decisions at online and offline marketing strategy