Get to know color psychology, the deeper meaning of color as color can matter a lot on design, it can impact by its meaning so by color your design could meet its solution. Let’s see what we have below, hope you can learn the standard of color.
The color red is an intense color that is packed with emotion ranging from passionate, intense love to anger and violence — representing both cupid and the devil. It is a hot, strong, stimulating color that represents excitement and energy. Studies show that the color red can create physical effects such as elevated blood pressure, enhanced libido, increased respiratory rates, enhanced metabolism, increased enthusiasm, higher levels of energy, and increased confidence.
The color red is a highly visible color that is able to focus attention quickly and get people to make quick decisions, which is one of the reasons fire trucks and fire engines are usually painted red. Flashing red lights mean danger or emergency, while stop signs and stop lights use the color red to alert drivers about the dangers of the intersection.
Bright yellow is an attention getting color, and when used in combination with black, is creates one of the easiest color combinations to read and see from long distances. This is why school buses, taxi cabs, and traffic signs are painted yellow and black.
The color yellow is a spontaneous and unstable color. It is often associated with food and is highly used in children’s products and marketing advertisements aimed at children. Perceived as a childish color by men, yellow is not a color that should be used when marketing products to prestigious or wealthy men.
If yellow is overused, it can have a disturbing effect. For example, it is a proven fact that babies cry more in rooms painted yellow. Too much yellow causes loss of focus and makes it hard to complete a task. Too much yellow also can cause people to become critical and demanding. Too little yellow causes feelings of isolation and fear, insecurity, and low self-esteem. A lack of yellow can cause one to become rigid, cunning, possessive, or defensive.
The color blue has positive affects on the mind and the body. As the color of the spirit, it invokes rest and can cause the body to produce chemicals that are calming and exude feelings of tranquility. Blue helps to slow human metabolism, is cooling in nature, and helps with balance and self-expression. Blue is also an appetite suppressant.
However not all blues are serene and sedate. Electric or brilliant blues become dynamic and dramatic, an engaging color that expresses exhilaration. Also, some shades of blue or the use of too much blue may come across as cold or uncaring, and can dampen spirits.
The blue color communicates significance, importance, and confidence without creating somber or sinister feelings. This is where the corporate blue power suit and the blue uniforms of police officers and firefighter came from. Considered a highly corporate color, blue is often associated with intelligence, stability, unity, and conservatism.
Too much blue can create feelings of melancholy, negativity, sadness, self-righteousness, and self-centeredness. Too little blue brings about qualities of suspicion, depression, stubbornness, timidity, and unreliability.
The color green has healing power and is understood to be the most restful and relaxing color for the human eye to view. Green can help enhance vision, stability and endurance. Green takes up more space in the spectrum visible to the human eye and it is the dominant color in the natural. It is a natural choice in interior design as an ideal background or backdrop because we as humans are so used to seeing it everywhere.
With the color green’s association with renewal, growth, and hope, often green stands for both a lack of experience and need for growth. Green also stands for new growth and rebirth, common in the spring season when all of the plants are coming back to life with fresh growth and life after the cold winter months.
The color green affects us physically and mentally in several different ways. Green is soothing, relaxing, and youthful. Green is a color that helps alleviate anxiety, depression, and nervousness. Green also brings with it a sense of hope, health, adventure, and renewal, as well as self-control, compassion, and harmonyThe green color is often used to indicate safety in the advertising of drugs and medical products. Green is directly related to nature and energy, so it is also commonly used to represent and promote ‘green’ products.
The color purple is often associated with royalty, nobility, luxury, power, and ambition. Purple also represents meanings of wealth, extravagance, creativity, wisdom, dignity, grandeur, devotion, peace, pride, mystery, independence, and magic.
The color purple has a variety of effects on the mind and body, including uplifting spirits, calming the mind and nerves, enhancing the sacred, creating feelings of spirituality, increasing nurturing tendencies and sensitivity, and encouraging imagination and creativity.
Too much purple brings out qualities of irritability, impatience, and arrogance. Too little purple brings out feelings of powerlessness, negativity, and apathy.
Because the purple color is created by combining a strong warm with a strong cool color, the color retains both warm and cool properties. On one hand, the color purple can boost imagination and creativity, on the other, too much purple can cause moodiness.
Orange is the color of joy and creativity. Orange promotes a sense of general wellness and emotional energy that should be shared, such as compassion, passion, and warmth. Orange will help a person recover from disappointments, a wounded heart, or a blow to one’s pride.
The meaning of the color orange is stimulating, vibrant, and flamboyant. While made up of red and yellow, it carries less aggression and fierceness than the color red due to its combination with the calming color yellow.
Black is associated with power, fear, mystery, strength, authority, elegance, formality, death, evil, and aggression, authority, rebellion, and sophistication. Black is required for all other colors to have depth and variation of hue.
The black color is the absence of color. Black is a mysterious color that is typically associated with the unknown or the negative. The color black represents strength, seriousness, power, and authority. Black is a formal, elegant, and prestigious color. Authoritative and powerful, the color black can evoke strong emotions and too much black can be overwhelming.
Gray is a cool, neutral, and balanced color. The color gray is an emotionless, moody color that is typically associated with meanings of dull, dirty, and dingy, as well as formal, conservative, and sophisticated.
The color gray is a timeless and practical color that is often associated with loss or depression. Dark, charcoal gray communicates some of the strength and mystery of black. It is a sophisticated color that lack the negativity of the color black. Light grays can carry some of the attributes of the color white.
The gray color affects the mind and body by causing unsettling feelings. Light grays are feminine in nature, while dark grays are masculine in nature.
The color white can represent a successful beginning. In heraldry, white depicts faith and purity. As the opposite of black, movies, books, print media, and television typically depict the good guy in white and the bad guy in black.
To the human eye, white is a bright and brilliant color that can cause headaches. In cases of extremely bright light, the color white can even be blinding.
The color brown is a warm color that stimulates the appetite. While it is sometimes considered dull, it also represents steadfastness, simplicity, friendliness, dependability, and health.
The brown color says stability, reliability, dependability, and approachability. It is the color of our soil, growth, fertility, and earth, and it is associated the concepts of “all natural” and “organic.” Brown is the color of the Earth and is comforting and nurturing.
Brown is believed to help create a wholesome feeling, a connection with the earth, and a sense of orderliness and convention. Brown is a stable and grounded color that is believed to help you feel like you fit in and belong.
Beige is dependable, conservative, and flexible. The color beige is neutral, calm, and relaxing. The attributes and meanings associated with beige change based on the colors it accompanies.
The color beige offers some of the warmth of the color brown and the some of the crisp and coolness of the color white. While it is a relaxing color, beige is often seen as a dull and boring color.
The color gold is the color of extravagance, wealth, riches, and excess, and shares several of the same attributes of the color yellow. The color gold is a warm color that can be either bright and cheerful or somber and traditional. The color gold is cousin to the color yellow and the color brown, and is also associated with illumination, love, compassion, courage, passion, magic, and wisdom.
Gold is a precious metal that is associated with wealth, grandeur, and prosperity, as well as sparkle, glitz, and glamour. Gold is the official fiftieth wedding anniversary gift, with copper as the official seventh wedding anniversary gift and bronze as the official eighth wedding anniversary gift.
Silver, the metallic refined, distinguished color of riches, has cool properties like gray, but is more fun, lively, and playful. The color silver is associated with meanings of industrial, sleek, high-tech, and modern, as well as ornate, glamourous, graceful, sophisticated, and elegant.
Silver is a precious metal and, like gold, often symbolizes riches and wealth. Silver is believed to be a mirror to the soul, helping us to see ourselves as others see us. As a gemstone silver represents hope, unconditional love, meditation, mystic visions, tenderness, kindness, sensitivities, and psychic abilities.
Pink, a delicate color that means sweet, nice, playful, cute, romantic, charming, feminine, and tenderness, is associated with bubble gum, flowers, babies, little girls, cotton candy, and sweetness.
The color pink is the color of universal love of oneself and of others. Pink represents friendship, affection, harmony, inner peace, and approachability.
Pink is the official color for little girls and represents sugar and spice and everything nice. Pink is the sweet side of the color red. While the color red stirs up passion, aggression, and action, large amounts of the color pink can actually create physical weakness.
Both red and pink represent love. The color red represents heat and passion, while the color pink represents romance and charm. Hot pink is used to communicate playfulness, while light pink is used to communicate tenderness.
Turquoise, a blend of the color blue and the color green, has some of the same cool and calming attributes. The color turquoise is associated with meanings of refreshing, feminine, calming, sophisticated, energy, wisdom, serenity, wholeness, creativity, emotional balance, good luck, spiritual grounding, friendship, love, joy, tranquility, patience, intuition, and loyalty.
Tints of turquoise color have a sweet feminine feel. Darker shades of turquoise, such as teal have a more sophisticated feel. Variations of turquoise, which often is used to represent water, also is referred to as aqua and aquamarine.
Turquoise is a valuable mineral that is often use for jewelry, especially in the American Southwest and Middle East. Turquoise is one of the oldest protection amulets and in many ancient cultures was a symbol of wealth and prosperity. Turquoise was associated with connections to the spiritual world, psychic sensitivity, and protection from harm and negative energy.