Even if you will probably hire a graphic designer to create a logo for your brand, you remain the one who needs to give the instructions and validate the final work.
Well, you are probably not an expert in logo creation, but there are a few things you should really consider before you start thinking about what you want as a symbol to represent your whole project in the future.
Even if you don’t have any graphic design skills, the following advices will help you to manage the logo creation process, so you know how to initiate it and will be able to appreciate how well it is going.
#1 —The role of your logo
Hopefully, your company already has a name. And even though it could be enough to spread the word about your activity, we’re living in the 21st century, and your logo is one of the first things people will remember about you.
During the past 100 years, logos have been specifically used by companies to represent their activity and the quality of their product.
The role of your logo is to symbolize your activity and to be recognized and remembered by your customers and partners on the long run.
Keep it in mind before you even start thinking of the design.
#2 — Make it simple and memorable
Those two are working together. Your customers and partners won’t ever remember your logo if it’s not simple.
Think about some of the most powerful brands in the world, and realize how simple their logo is : Apple, Nike, Google, Coca-Cola, McDonald’s, etc.
The simpler it is, and the easier it is to memorize it effortlessly.
Not only this, but a simple logo is also more versatile.
#3 — Make it versatile
To be efficient and powerful, your logo should fit a various amount of supports and medium. That’s what we call versatile.
You don’t want to have a logo which looks great on the home page of your website and horrible on your packaging and flyers.
To make it versatile, it’s really important to figure out first thing where and how it will be displayed.
A good graphic designer will usually work it out by presenting different logos, with different colors and mockups in order for you to have a preview of how it will look, according to the support and the media.
#4 —It has to be appropriate
You already know that your logo should represent your brand. But above all, it has to fit with the story of your company.
If you are providing a low cost service to a mass market or if you are creating high end hand-crafted jewelry, your logo has to be different.
That’s why we always remind to our customers that a great logo design isn’t only beautiful, but it’s also appropriate and related to the core identity of the project.
Do you need advices regarding the creation of your logo? Drop us a line, we’re already happy to help you!