{"id":867,"date":"2014-10-31T08:58:15","date_gmt":"2014-10-31T08:58:15","guid":{"rendered":"https:\/\/blog.kesato.com\/?p=867"},"modified":"2014-10-31T08:59:15","modified_gmt":"2014-10-31T08:59:15","slug":"smarter-cities-billboard-campaign-by-ibm","status":"publish","type":"post","link":"https:\/\/www.kesato.com\/blog\/design\/smarter-cities-billboard-campaign-by-ibm\/","title":{"rendered":"Smarter Cities Billboard Campaign by IBM"},"content":{"rendered":"<p>This Billboard campaign is very inspiring when most advertisers are only concerned with the emphasis of their campaign and forget about other things such as beauty, comfort, and benefit to others. I hope this creative idea from IBM will be followed by another advertiser.<!--more--><\/p>\n<p><a href=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2014\/10\/IBMs-Smarter-Cities-Billboard-Campaign-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-868\" src=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2014\/10\/IBMs-Smarter-Cities-Billboard-Campaign-1.jpg\" alt=\"Billboard Campaign by IBM\" width=\"650\" height=\"400\" srcset=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2014\/10\/IBMs-Smarter-Cities-Billboard-Campaign-1.jpg 650w, https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2014\/10\/IBMs-Smarter-Cities-Billboard-Campaign-1-300x184.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2014\/10\/IBMs-Smarter-Cities-Billboard-Campaign-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-869\" src=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2014\/10\/IBMs-Smarter-Cities-Billboard-Campaign-2.jpg\" alt=\"Billboard Campaign by IBM\" width=\"650\" height=\"400\" srcset=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2014\/10\/IBMs-Smarter-Cities-Billboard-Campaign-2.jpg 650w, https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2014\/10\/IBMs-Smarter-Cities-Billboard-Campaign-2-300x184.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2014\/10\/IBMs-Smarter-Cities-Billboard-Campaign-5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-872\" src=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2014\/10\/IBMs-Smarter-Cities-Billboard-Campaign-5.jpg\" alt=\"Billboard Campaign by IBM\" width=\"650\" height=\"400\" srcset=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2014\/10\/IBMs-Smarter-Cities-Billboard-Campaign-5.jpg 650w, https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2014\/10\/IBMs-Smarter-Cities-Billboard-Campaign-5-300x184.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2014\/10\/IBMs-Smarter-Cities-Billboard-Campaign-6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-873\" src=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2014\/10\/IBMs-Smarter-Cities-Billboard-Campaign-6.jpg\" alt=\"Billboard Campaign by IBM\" width=\"650\" height=\"400\" srcset=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2014\/10\/IBMs-Smarter-Cities-Billboard-Campaign-6.jpg 650w, https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2014\/10\/IBMs-Smarter-Cities-Billboard-Campaign-6-300x184.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This Billboard campaign is very inspiring when most advertisers are only concerned with the emphasis of their campaign and forget about other things such as beauty, comfort, and benefit to others. I hope this creative idea from IBM will be followed by another advertiser.<\/p>\n","protected":false},"author":2,"featured_media":871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[131,132,133],"class_list":["post-867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-billboard","tag-campaign","tag-creative"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Smarter Cities Billboard Campaign by IBM - Digital Agency Blog | Kesato<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kesato.com\/blog\/design\/smarter-cities-billboard-campaign-by-ibm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smarter Cities Billboard Campaign by IBM - Digital Agency Blog | Kesato\" \/>\n<meta property=\"og:description\" content=\"This Billboard campaign is very inspiring when most advertisers are only concerned with the emphasis of their campaign and forget about other things such as beauty, comfort, and benefit to others. I hope this creative idea from IBM will be followed by another advertiser.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kesato.com\/blog\/design\/smarter-cities-billboard-campaign-by-ibm\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Agency Blog | Kesato\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-31T08:58:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-10-31T08:59:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2014\/10\/IBMs-Smarter-Cities-Billboard-Campaign-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"220\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Administrator\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Administrator\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.kesato.com\/blog\/design\/smarter-cities-billboard-campaign-by-ibm\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.kesato.com\/blog\/design\/smarter-cities-billboard-campaign-by-ibm\/\"},\"author\":{\"name\":\"Administrator\",\"@id\":\"https:\/\/www.kesato.com\/blog\/#\/schema\/person\/5192429dd0d0ab69b8252963069a4760\"},\"headline\":\"Smarter Cities Billboard Campaign by IBM\",\"datePublished\":\"2014-10-31T08:58:15+00:00\",\"dateModified\":\"2014-10-31T08:59:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.kesato.com\/blog\/design\/smarter-cities-billboard-campaign-by-ibm\/\"},\"wordCount\":51,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.kesato.com\/blog\/#organization\"},\"keywords\":[\"Billboard\",\"Campaign\",\"creative\"],\"articleSection\":[\"Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.kesato.com\/blog\/design\/smarter-cities-billboard-campaign-by-ibm\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.kesato.com\/blog\/design\/smarter-cities-billboard-campaign-by-ibm\/\",\"url\":\"https:\/\/www.kesato.com\/blog\/design\/smarter-cities-billboard-campaign-by-ibm\/\",\"name\":\"Smarter Cities Billboard Campaign by IBM - 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