{"id":3654,"date":"2026-10-13T11:02:05","date_gmt":"2026-10-13T03:02:05","guid":{"rendered":"https:\/\/www.kesato.com\/blog\/?p=3654"},"modified":"2026-10-13T11:02:53","modified_gmt":"2026-10-13T03:02:53","slug":"how-to-get-your-hotel-recommended-by-chatgpt","status":"publish","type":"post","link":"https:\/\/www.kesato.com\/blog\/technology\/how-to-get-your-hotel-recommended-by-chatgpt\/","title":{"rendered":"How to Get Your Hotel Recommended by ChatGPT"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A traveller opens ChatGPT and types: &#8220;Find me a quiet boutique hotel in Uluwatu for a honeymoon, under $250 a night.&#8221; Seconds later, the answer names three or four properties. If yours is not one of them, that guest may never see your website, your OTA listing or your booking engine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get your hotel recommended by ChatGPT, make your property easy for AI to <\/span><b>find, understand and trust<\/b><span style=\"font-weight: 400;\">: let AI crawlers read your website, state clearly who your hotel is for, keep every listing consistent, collect detailed reviews and earn mentions on sites AI already relies on. This practice is called generative engine optimization (GEO), and it builds on SEO rather than replacing it.<\/span><\/p>\n<p><b>Key takeaways<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI assistants recommend hotels that clearly match the traveller&#8217;s exact request: location, guest type, budget and atmosphere.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blocked AI crawlers are one of the fastest problems to fix and one of the most damaging to ignore.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consistent facts across your website, Google Business Profile and OTAs give AI the confidence to name you.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Among similar properties, reviews and third-party mentions decide who gets recommended.<\/span><\/li>\n<\/ul>\n<h2><b>Why does AI visibility matter for hotels now?<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3656\" src=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/AI-Powered-Hotel-Discovery-Banner.png\" alt=\"AI-powered travel search and hotel recommendation concept.\" width=\"1672\" height=\"941\" srcset=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/AI-Powered-Hotel-Discovery-Banner.png 1672w, https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/AI-Powered-Hotel-Discovery-Banner-300x169.png 300w, https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/AI-Powered-Hotel-Discovery-Banner-1024x576.png 1024w, https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/AI-Powered-Hotel-Discovery-Banner-768x432.png 768w, https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/AI-Powered-Hotel-Discovery-Banner-1536x864.png 1536w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Travellers already use AI to decide where to stay.<\/span><a href=\"https:\/\/www.phocuswright.com\/Travel-Research\/Research-Updates\/2025\/From-hype-to-habit-78-percent-of-travelers-say-GenAI-improves-trip-planning\"> <span style=\"font-weight: 400;\">Phocuswright<\/span><\/a><span style=\"font-weight: 400;\"> found that more than half of US travellers have tried generative AI, and one in three use it for travel.<\/span><a href=\"https:\/\/business.adobe.com\/au\/blog\/consumers-embrace-generative-ai-for-trip-planning\"> <span style=\"font-weight: 400;\">Adobe<\/span><\/a><span style=\"font-weight: 400;\"> recorded a 3,500% year-on-year rise in traffic from generative AI sources to US travel websites in July 2025, and those visitors were 15% more engaged than visitors from other channels. Adoption is even higher outside the US: the<\/span><a href=\"https:\/\/www.globalrescue.com\/common\/blog\/detail\/ai-agentic-trip-planning\/\"> <span style=\"font-weight: 400;\">Global Rescue Fall 2025 survey<\/span><\/a><span style=\"font-weight: 400;\"> found that 30% of non-US travellers had already used generative AI to plan a trip.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trust is the deciding factor. The same Phocuswright research found that only about a third of travellers fully trust AI answers, which is why assistants favour hotels whose details are confirmed by several reliable sources.<\/span><\/p>\n<p><b>Hotel AI visibility<\/b><span style=\"font-weight: 400;\"> is how often, and how accurately, assistants such as ChatGPT, Gemini, Perplexity and Google AI Overviews name your property when travellers ask for recommendations. An AI answer usually names only a handful of hotels. Being one of them is the new page one.<\/span><\/p>\n<h2><b>How does ChatGPT choose which hotels to recommend?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">ChatGPT recommends the hotels that best match the request and have the strongest evidence behind them. With search enabled, it runs web searches, reads the pages it finds and summarises the options, using OpenAI&#8217;s own crawler, OAI-SearchBot, to surface content. Without search, it relies on what the model learned during training, which is often outdated for hotels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gemini, Google AI Overviews and Perplexity work in similar ways, drawing on search indexes, local data such as Google Business Profile and cited sources. Across all of them, five signals decide which hotels get named:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Signal<\/b><\/td>\n<td><b>What AI looks for<\/b><\/td>\n<td><b>What you control<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Relevance<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Location, guest type, budget and atmosphere stated in plain text<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Room pages, FAQs, About page<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Consistency<\/span><\/td>\n<td><span style=\"font-weight: 400;\">The same name, address and facts everywhere<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Website, Google Business Profile, OTA listings<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Reputation<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Rating, volume and wording of recent reviews<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Review requests and replies<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Authority<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Mentions on independent travel sites<\/span><\/td>\n<td><span style=\"font-weight: 400;\">PR, local guides, creator partnerships<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Accessibility<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Pages that crawlers can read<\/span><\/td>\n<td><span style=\"font-weight: 400;\">robots.txt, CDN and firewall settings<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">For the wider shift behind this, see our guide to<\/span><a href=\"https:\/\/www.kesato.com\/blog\/technology\/traditional-search-vs-ai-powered-search\/\"> <span style=\"font-weight: 400;\">traditional search vs AI-powered search<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>What steps get a hotel into AI answers?<\/b><\/h2>\n<h3><b>1. Let AI crawlers read your website<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Check your robots.txt file and your firewall or CDN bot settings. If they block OAI-SearchBot, PerplexityBot or Googlebot, those assistants cannot read your pages. It takes five minutes to check and is one of the most common problems on hotel websites.<\/span><\/p>\n<h3><b>2. Write facts AI can quote<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">AI extracts sentences that make sense on their own, and it reads text, not images. Write key facts as complete statements, for example: &#8220;Villa Ombak is a 12-villa, adults-only retreat in Pererenan, a five-minute walk from the beach.&#8221; Research on<\/span><a href=\"https:\/\/arxiv.org\/abs\/2311.09735\"> <span style=\"font-weight: 400;\">generative engine optimization<\/span><\/a><span style=\"font-weight: 400;\"> found that adding statistics, quotations and cited sources can raise a page&#8217;s visibility in AI answers by up to 40%, so support your claims with real numbers wherever you can.<\/span><\/p>\n<h3><b>3. Add hotel schema markup<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Structured data tells search engines and AI exactly what your property is. Use the Hotel or LodgingBusiness type with your address, geo coordinates, star rating, price range, amenities and check-in times, plus FAQPage schema for your FAQs.<\/span><\/p>\n<p><b>Does schema markup guarantee my hotel appears in ChatGPT?<\/b><span style=\"font-weight: 400;\"> No. Schema makes your information clearer and easier to verify, but AI still weighs relevance, reviews and outside mentions. Treat it as a foundation, not a shortcut.<\/span><\/p>\n<h3><b>4. Keep every listing consistent<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Use the same property name, address, phone number and core description on your website, Google Business Profile, OTA listings and social profiles. If one listing says &#8220;Villa Ombak&#8221; and another says &#8220;Ombak Villas Canggu,&#8221; AI may treat them as two properties, or trust neither.<\/span><\/p>\n<h3><b>5. Build reviews that describe specifics<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A review that mentions &#8220;quiet, great for remote work, fast Wi-Fi&#8221; gives AI attributes it can match to a guest&#8217;s request. Ask happy guests to say what they enjoyed, and reply in a way that reinforces your strengths.<\/span><\/p>\n<h3><b>6. Earn mentions on sites AI trusts<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">AI assistants lean heavily on independent sources. Pitch your property to travel writers, local guide sites and curated &#8220;where to stay&#8221; lists. Each credible mention makes your hotel a safer recommendation.<\/span><\/p>\n<h3><b>7. Publish local expertise, not just room pages<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Articles that answer questions such as &#8220;how to get from the airport to Canggu&#8221; or &#8220;the best time to visit Nusa Lembongan&#8221; show that your hotel knows its destination.<\/span><\/p>\n<h2><b>What we check first in a hotel AI visibility audit<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When we audit a hotel&#8217;s AI visibility at Kesato, we start with four checks:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Crawler access:<\/b><span style=\"font-weight: 400;\"> Can OAI-SearchBot, PerplexityBot and Googlebot reach the website, including room pages behind the booking engine?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The one-sentence test:<\/b><span style=\"font-weight: 400;\"> Could an AI describe the hotel accurately in one sentence using only the homepage? If not, the positioning is unclear, and that usually starts with<\/span><a href=\"https:\/\/www.kesato.com\/blog\/business\/how-to-choose-a-hospitality-branding-agency\/\"> <span style=\"font-weight: 400;\">hospitality branding<\/span><\/a><span style=\"font-weight: 400;\">, not SEO.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Listing consistency:<\/b><span style=\"font-weight: 400;\"> Do the website, Google Business Profile and OTAs agree on name, location and core facts?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Competitor sources:<\/b><span style=\"font-weight: 400;\"> Which websites do AI answers cite for competing properties, and is the hotel present on them?<\/span><\/li>\n<\/ol>\n<h2><b>Why is my hotel not showing up in ChatGPT?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When a hotel never appears in AI answers, the cause is usually one of these:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI crawlers are blocked by robots.txt or bot protection<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The website relies on images and a booking widget, with little readable text<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The property name or address varies between listings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reviews are few, old or vague<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No independent site has written about the property<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The website does not say clearly where the hotel is and who it is for<\/span><\/li>\n<\/ul>\n<h2><b>How can you measure your hotel&#8217;s AI visibility?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Measure AI visibility by testing the questions your ideal guests actually ask. Write down 10 to 20 prompts, such as &#8220;best family resort in Nusa Dua with a kids&#8217; club&#8221; or &#8220;romantic villa in Ubud with a jungle view.&#8221; Run each one in ChatGPT, Gemini, Perplexity and Google, and record four things:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mention rate:<\/b><span style=\"font-weight: 400;\"> how many answers name your hotel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Position:<\/b><span style=\"font-weight: 400;\"> where you appear among the options<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Accuracy:<\/b><span style=\"font-weight: 400;\"> whether the facts about your hotel are correct<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cited sources:<\/b><span style=\"font-weight: 400;\"> which websites the AI relies on<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Repeat the same prompts every month. The competitors and sources that keep appearing show you exactly where to focus. Our article on<\/span><a href=\"https:\/\/www.kesato.com\/blog\/technology\/seo-and-geo-for-business-websites\/\"> <span style=\"font-weight: 400;\">SEO and GEO for business websites<\/span><\/a><span style=\"font-weight: 400;\"> explains how this fits into a wider search strategy.<\/span><\/p>\n<h2><b>What this means for hotels and villas in Bali<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3657\" src=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Bali-AI-Travel-Booking-Showcase.png\" alt=\"Digital hotel marketing and AI search visibility concept for hospitality brands.\" width=\"1672\" height=\"941\" srcset=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Bali-AI-Travel-Booking-Showcase.png 1672w, https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Bali-AI-Travel-Booking-Showcase-300x169.png 300w, https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Bali-AI-Travel-Booking-Showcase-1024x576.png 1024w, https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Bali-AI-Travel-Booking-Showcase-768x432.png 768w, https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Bali-AI-Travel-Booking-Showcase-1536x864.png 1536w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Bali travellers ask AI very specific questions. They ask for a quiet villa in Pererenan, a surf-friendly guesthouse near Balangan or a family resort in Sanur with a calm beach. Properties that describe their exact area, setting and guest type in clear English are far more likely to match these prompts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">State your precise area consistently, because neighbourhoods like Canggu, Berawa and Pererenan blur together. And since OTAs dominate Bali search results, a well-structured website with its own reviews and local content gives AI a reason to send guests to you directly.<\/span><\/p>\n<h2><b>How Kesato helps hotels get recommended by AI<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">At Kesato, we help hotels, resorts and villas across Bali build that visibility through<\/span><a href=\"https:\/\/www.kesato.com\/services\/seo-sem\"> <span style=\"font-weight: 400;\">SEO and GEO<\/span><\/a><span style=\"font-weight: 400;\">, schema markup,<\/span><a href=\"https:\/\/www.kesato.com\/services\/web-design-and-development\"> <span style=\"font-weight: 400;\">website development<\/span><\/a><span style=\"font-weight: 400;\"> and<\/span><a href=\"https:\/\/www.kesato.com\/services\/generative-ai-solutions\"> <span style=\"font-weight: 400;\">AI solutions<\/span><\/a><span style=\"font-weight: 400;\">, all under one roof. Want to know what ChatGPT says about your property today?<\/span><a href=\"https:\/\/www.kesato.com\/contact\"> <span style=\"font-weight: 400;\">Contact our team<\/span><\/a><span style=\"font-weight: 400;\"> for an AI visibility check.<\/span><\/p>\n<h2><b>Frequently Asked Questions<\/b><\/h2>\n<h3><b>How long does it take for a hotel to appear in AI answers?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Fixes to your website and listings can show up in search-enabled assistants within a few weeks, once pages are recrawled. Building the reviews and third-party mentions behind consistent recommendations usually takes several months of steady work.<\/span><\/p>\n<h3><b>Is SEO still important for hotels in the age of AI?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yes. AI assistants often find hotels through search engines, so strong SEO remains the foundation of AI visibility. We explain why<\/span><a href=\"https:\/\/www.kesato.com\/blog\/technology\/why-seo-in-the-age-of-ai-still-matters\/\"><span style=\"font-weight: 400;\"> SEO in the age of AI still matters<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>Do hotel reviews affect AI recommendations?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yes. AI uses reviews to judge quality and to understand what a property is good for. Detailed, recent reviews that mention specific features give AI more reasons to match your hotel with the right guest.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A traveller opens ChatGPT and types: &#8220;Find me a quiet boutique hotel in Uluwatu for a honeymoon, under $250 a night.&#8221; Seconds later, the answer names three or four properties. If yours is not one of them, that guest may never see your website, your OTA listing or your booking engine. To get your hotel [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-3654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Get Your Hotel Recommended by ChatGPT | Kesato<\/title>\n<meta name=\"description\" content=\"Learn how ChatGPT, Gemini and Google AI Overviews choose hotels, and the steps that help your property get named in AI travel answers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kesato.com\/blog\/technology\/how-to-get-your-hotel-recommended-by-chatgpt\/\" \/>\n<meta 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