{"id":3640,"date":"2026-10-12T14:57:31","date_gmt":"2026-10-12T06:57:31","guid":{"rendered":"https:\/\/www.kesato.com\/blog\/?p=3640"},"modified":"2026-10-12T15:02:28","modified_gmt":"2026-10-12T07:02:28","slug":"what-is-kesato","status":"publish","type":"post","link":"https:\/\/www.kesato.com\/blog\/business\/what-is-kesato\/","title":{"rendered":"What Is Kesato? Inside Bali&#8217;s 360 Digital Agency"},"content":{"rendered":"<p><b>Key takeaways<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kesato is a 360 digital marketing agency in Bali, founded in Paris in 2010 and based in Bali since 2012.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">80+ in-house experts deliver 6 connected service areas: Creative, Growth Marketing, SEO\/GEO\/GSO, Experience, Development, and AI and Automation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The agency is a Google Partner with Premier 2026 status, has delivered 1,000+ projects and works with clients across 5 continents.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Core clients are hospitality, F&amp;B, lifestyle and real estate brands that are scaling or launching.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Most businesses in Bali do not have a website problem or a social media problem. They have a growth problem that shows up in the brand, the website, the ads and the sales process at the same time. Fixing one piece in isolation rarely moves revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That gap is exactly what Kesato was built to close. Founded in Paris in 2010 and headquartered in Bali since 2012, the agency works as a growth partner for hospitality, F&amp;B, lifestyle and real estate businesses, connecting strategy, creative, technology and AI into one system aimed at a specific business result.<\/span><\/p>\n<h2><b>Kesato at a Glance<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3642\" src=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Kesato-Company-Profile-2026.png\" alt=\"Kesato digital agency overview with 15+ years of experience, 1,000+ projects delivered, 80+ in-house experts, and clients across 5 continents.\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Kesato-Company-Profile-2026.png 960w, https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Kesato-Company-Profile-2026-300x169.png 300w, https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Kesato-Company-Profile-2026-768x432.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Kesato (Kesato &amp; Co) is a 360 digital marketing agency in Bali operated by PT Kesato Int Partners. A team of more than 80 in-house strategists, designers, developers, marketers and AI specialists diagnoses what is holding a business back and fixes it end to end.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Fact<\/b><\/td>\n<td><b>Detail<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Brand name<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Kesato, Kesato &amp; Co<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Legal entity<\/span><\/td>\n<td><span style=\"font-weight: 400;\">PT Kesato Int Partners<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Agency type<\/span><\/td>\n<td><span style=\"font-weight: 400;\">360 digital marketing agency<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Founded<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Paris, France, 2010 (15+ years of experience)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Headquarters<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Bali, Indonesia, since 2012<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Office<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Jl. Bumbak Dauh Gg. Pulau 20 No. 4, Banjar Anyar Kelod, Kuta Utara, Badung, Bali 80361<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Team<\/span><\/td>\n<td><span style=\"font-weight: 400;\">80+ in-house experts<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Projects delivered<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1,000+<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Reach<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Clients on 5 continents<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Core sectors<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Hospitality, F&amp;B, lifestyle, real estate<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Certifications<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Google Partner (Premier 2026), Facebook Blueprint Certified Buyer, Adobe Certified Professional, Google Digital Garage, Cloudways Agency Partner (Silver)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Contact<\/span><\/td>\n<td><span style=\"font-weight: 400;\">+62 361 474 0834,<\/span><a href=\"https:\/\/www.kesato.com\/contact\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">kesato.com\/contact<\/span><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>Is Kesato a Google Premier Partner?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yes. Kesato holds Google Partner Premier 2026 status, which Google awards to the<\/span><a href=\"https:\/\/business.google.com\/us\/support\/work-with-a-partner\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">top 3% of Google Partners in each country<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>From Paris to Bali, With a Growth Mindset<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3648\" src=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Kesato-Portofolio-x-Red-Gunpowder.png\" alt=\"Kesato Meta Ads case study for Red Gunpowder, achieving an 87% reduction in cost per lead, 7.8% CTR, and 8x lead growth in four months.\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Kesato-Portofolio-x-Red-Gunpowder.png 960w, https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Kesato-Portofolio-x-Red-Gunpowder-300x169.png 300w, https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Kesato-Portofolio-x-Red-Gunpowder-768x432.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The agency started in Paris and moved its base to Bali 2 years later. That move shaped the team: seasoned professionals and younger specialists from different cultural backgrounds, used to working with both Indonesian businesses and international owners. 5 brand values guide the work: passion, expertise, emotion, transparency and continuous learning.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over the years the positioning has matured. The agency no longer presents itself as a studio that makes things look good. It operates as a growth partner built on 3 principles.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Business maturity over creative flair.<\/b><span style=\"font-weight: 400;\"> Every engagement starts with a growth, brand, technology or operational problem. Creativity is how the work gets delivered, not the headline.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>One system, not separate departments.<\/b><span style=\"font-weight: 400;\"> The 6 service areas below are applied together against one problem, so brand, website and campaigns pull in the same direction.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Proof over promises.<\/b><span style=\"font-weight: 400;\"> Capability claims are backed by a real client and a real number. Portfolio work exists to show problem solving, not visual style.<\/span><\/li>\n<\/ol>\n<h2><b>Creative, Where the Brand Takes Shape<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3643\" src=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Digital-Creative-by-Kesato.png\" alt=\"Kesato digital creative and branding work featuring Alpen Ridge stationery and W Maldives branded merchandise.\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Digital-Creative-by-Kesato.png 960w, https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Digital-Creative-by-Kesato-300x169.png 300w, https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Digital-Creative-by-Kesato-768x432.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Creative work defines how a brand is seen, heard and remembered before a single ad runs.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Service<\/b><\/td>\n<td><b>What it covers<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Brand Strategy<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Brand purpose, brand story, vision and mission, values, ethos, north star, brand essence and idea, unique selling point, positioning framework, target audience, taglines, brand personality, storytelling and experience pillars<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Brand Identity<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Identities with meaning, more than a logo: moodboards, logo, typography, colour systems and visual guidelines that keep every touchpoint consistent<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Collateral Design<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Every print piece designed to sell the brand on purpose: stationery, brochures, flyers, menus and business cards<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Environmental Design<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Brand experience built into physical space: signage, wayfinding, interiors and branded touchpoints for hotels, restaurants and retail<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Content Marketing<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Content people actually stop for: website and blog copywriting, photography and videography that reflect the quality of what the brand sells<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Explore<\/span><a href=\"https:\/\/www.kesato.com\/services\/branding-design\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">branding and design<\/span><\/a><span style=\"font-weight: 400;\"> and<\/span><a href=\"https:\/\/www.kesato.com\/services\/content-creation\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">content creation<\/span><\/a><span style=\"font-weight: 400;\"> for examples. For hotels and resorts, the guide on choosing a<\/span><a href=\"https:\/\/www.kesato.com\/blog\/business\/how-to-choose-a-hospitality-branding-agency\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">hospitality branding agency<\/span><\/a><span style=\"font-weight: 400;\"> covers what to look for.<\/span><\/p>\n<h2><b>What Does a Digital Marketing Agency in Bali Actually Do?<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3644\" src=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Sosial-Marketing-By-Kesato.png\" alt=\"Kesato social media marketing case study for Celestia, showing 72% follower growth, 6x organic interactions, and 5x higher organic reach.\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Sosial-Marketing-By-Kesato.png 960w, https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Sosial-Marketing-By-Kesato-300x169.png 300w, https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Sosial-Marketing-By-Kesato-768x432.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A digital marketing agency in Bali turns a brand into traffic, bookings and leads across social, paid and partner channels. At Kesato this sits under Growth Marketing, always connected to the brand and website work.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Service<\/b><\/td>\n<td><b>What it covers<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Social Media Management<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Social content that moves beyond followers into inquiries: strategy, monthly calendars, posting, community management and reporting<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Influencer Marketing<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Matching the brand with creators who fit and audiences who trust them: sourcing, outreach, briefs and campaign guidelines<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Paid Media<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ads built to move the number that matters: Google Ads, Meta and Instagram ads and programmatic campaigns, from strategy to reporting<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Acquisition<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ads, landing pages and CRM working as one system, so clicks turn into qualified bookings, buyers and leads<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">For one Bali villa developer, market-by-market Google Ads campaigns targeting high-intent buyers in APAC, Australia, the USA and Europe reached a 12.7% click-through rate against an 8.43% industry benchmark and delivered 192 conversions in 4 months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See<\/span><a href=\"https:\/\/www.kesato.com\/services\/social-media-marketing\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">social media marketing<\/span><\/a><span style=\"font-weight: 400;\"> for the full scope.<\/span><\/p>\n<h2><b>SEO, GEO and GSO for Search and AI Answers<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3645\" src=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Kesato-Portofolio-x-Kibarer.png\" alt=\"Kesato SEO, AI and GEO case study for Kibarer, showing 50% higher peak views, 97% AI traffic growth in four months, and 47% recovery from seasonal low.\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Kesato-Portofolio-x-Kibarer.png 960w, https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Kesato-Portofolio-x-Kibarer-300x169.png 300w, https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Kesato-Portofolio-x-Kibarer-768x432.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Search behaviour has shifted. Google reported in 2026 that AI Overviews reach more than 2.5 billion monthly users (<\/span><a href=\"https:\/\/dataconomy.com\/2026\/06\/12\/ai-overviews-25-billion-monthly-users\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Dataconomy<\/span><\/a><span style=\"font-weight: 400;\">), and buyers increasingly ask ChatGPT, Gemini and Perplexity which business to hire. This service area keeps brands visible in classic search results and inside AI-generated answers, and makes sure paid budget sits where it performs.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Service<\/b><\/td>\n<td><b>What it covers<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">SEO \/ GEO \/ GSO Audit<\/span><\/td>\n<td><span style=\"font-weight: 400;\">A clear view of how Google and AI tools see the brand and what to fix: indexing, sitemap, robots.txt, site speed, on-page, structured data and AI answer checks<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Media Placement Optimization<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Moving media budget to wherever it performs best, based on channel and placement performance data<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">SEO \/ GEO \/ GSO Retainer<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Keeping the brand visible and in position on Google and inside AI answers: keyword strategy, pillar and cluster content, link building, schema and monthly prompt tracking<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Every retainer follows 5 working principles.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Entity clarity.<\/b><span style=\"font-weight: 400;\"> Consistent facts about the business across the website, Google Business Profile, social profiles and directories.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Answer-first content.<\/b><span style=\"font-weight: 400;\"> Sections that open with a direct answer, using question and statement headings that match how people prompt AI tools.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Structured data.<\/b><span style=\"font-weight: 400;\"> JSON-LD schema validated with Google&#8217;s Rich Results Test.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Topical authority.<\/b><span style=\"font-weight: 400;\"> Pillar and cluster content built before chasing individual high-volume keywords.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prompt tracking.<\/b><span style=\"font-weight: 400;\"> Monthly checks on how AI assistants answer the prompts that matter, then closing the gaps.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">More detail sits on the<\/span><a href=\"https:\/\/www.kesato.com\/services\/seo-sem\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">SEO and SEM<\/span><\/a><span style=\"font-weight: 400;\"> page.<\/span><\/p>\n<h2><b>Experience Design That Converts<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3649\" src=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Website-by-Kesato.png\" alt=\"KTM Resort website UI\/UX displayed on a laptop and tablet, featuring the nature-inspired homepage and villa page in a modern resort website portfolio mockup by Kesato.\" width=\"1672\" height=\"941\" srcset=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Website-by-Kesato.png 1672w, https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Website-by-Kesato-300x169.png 300w, https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Website-by-Kesato-1024x576.png 1024w, https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Website-by-Kesato-768x432.png 768w, https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Website-by-Kesato-1536x864.png 1536w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A website can look beautiful and still lose bookings. Experience work fixes the gap between how a site looks and how it performs.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Service<\/b><\/td>\n<td><b>What it covers<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Experience Design (UI\/UX)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Interfaces built around how people actually think and click: user research, wireframes, prototyping and testing with real users<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Website Audit<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Finding the leaks and issues before they cost bookings: usability, conversion paths, speed and enquiry flows, with prioritised fixes<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Learn more about<\/span><a href=\"https:\/\/www.kesato.com\/services\/ui-ux-design\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">UI\/UX design<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Development, the System Behind the Brand<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Development builds the platforms that capture demand and keep data flowing between tools.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Service<\/b><\/td>\n<td><b>What it covers<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Website Development<\/span><\/td>\n<td><span style=\"font-weight: 400;\">From company profile sites to full web systems for hotels, villas and property brands, mobile-first and built for speed and SEO<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Ecommerce Development<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Online stores optimised at every step to checkout: faster carts, fewer drop-offs, more completed orders<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Backend and CMS Development<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Scalable headless CMS and backends built for seamless integration with other systems<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Mobile Development<\/span><\/td>\n<td><span style=\"font-weight: 400;\">iOS and Android apps built to scale with the business<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Integration Services<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Custom integrations connecting CRMs, booking engines, payment gateways and marketing tools into one ecosystem<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Quality and Security Assurance<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Expert testing and test automation for reliable, secure and scalable products<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">See<\/span><a href=\"https:\/\/www.kesato.com\/services\/web-design-and-development\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">web design and development<\/span><\/a><span style=\"font-weight: 400;\"> and<\/span><a href=\"https:\/\/www.kesato.com\/services\/crm-setup-and-integration\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">CRM setup and integration<\/span><\/a><span style=\"font-weight: 400;\">. The<\/span><a href=\"https:\/\/www.kesato.com\/blog\/business\/best-crm-implementation-partner-in-bali\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">CRM implementation partner in Bali<\/span><\/a><span style=\"font-weight: 400;\"> guide explains what a good rollout looks like.<\/span><\/p>\n<h2><b>AI and Automation in Daily Operations<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">AI is part of how the agency works, not a sales line. Internally it speeds up research, content production, technical audits and reporting, with every output reviewed by a specialist. For clients, it covers 2 services.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Service<\/b><\/td>\n<td><b>What it covers<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">AI Tools and Development<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Custom AI tools built around how a team already works: AI audits, use case design, prompt training, deployment and ongoing support<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Workflow Automation<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Replacing manual work with systems that run, so the business scales without adding headcount<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Explore<\/span><a href=\"https:\/\/www.kesato.com\/services\/generative-ai-solutions\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">generative AI solutions<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>How an Engagement Works<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3647\" src=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Environmental-Grapjic-By-Kesato.png\" alt=\"Kesato environmental graphic design for The Westin Resort Nusa Dua Bali, featuring branded signage, wayfinding, and display installations.\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Environmental-Grapjic-By-Kesato.png 960w, https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Environmental-Grapjic-By-Kesato-300x169.png 300w, https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Environmental-Grapjic-By-Kesato-768x432.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Every project follows the same 6-stage rhythm, whether it is a rebrand, a new website or a paid campaign.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Stage<\/b><\/td>\n<td><b>What happens<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">1. Discovery<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1 or 2 meetings focused on the business, its goals and what is holding it back<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2. Strategy<\/span><\/td>\n<td><span style=\"font-weight: 400;\">The team explores options and outlines the strategy<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">3. Creation<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Concepts, content, designs or builds are produced<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">4. Review<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Close back-and-forth with the client before anything goes live<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">5. Launch<\/span><\/td>\n<td><span style=\"font-weight: 400;\">The campaign, website or system goes live<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">6. Evaluation<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Results are measured and the strategy is refined<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><b>Who Kesato Works With<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3646\" src=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Conten-Marketing-By-Kesato.png\" alt=\"Kesato content marketing work for Sira Village, featuring social media campaigns, lifestyle content, dining, retail, and destination visuals.\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Conten-Marketing-By-Kesato.png 960w, https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Conten-Marketing-By-Kesato-300x169.png 300w, https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Conten-Marketing-By-Kesato-768x432.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The core audience is hospitality, F&amp;B, lifestyle and real estate businesses at 2 moments: scaling businesses whose digital presence is underperforming, and new ventures that need brand, website and go-to-market built together from day one.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Segment<\/b><\/td>\n<td><b>Typical situation<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Scaling businesses in Bali and Indonesia<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Owner-operators of villas, restaurants or lifestyle brands growing beyond one location or a founder-led stage<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">New ventures<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Founding teams or investors launching a hospitality or F&amp;B concept ahead of a fixed opening date<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Foreign owners and investors<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Opening a business in Bali and needing a local partner who meets international standards<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">International clients<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Businesses outside Indonesia needing websites or digital systems built remotely<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Real estate<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Villa developers and property businesses looking for qualified international buyers<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Businesses still comparing options can use the guide on choosing the<\/span><a href=\"https:\/\/www.kesato.com\/blog\/business\/best-digital-agency-in-bali\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">best digital agency in Bali<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>One Partner From Diagnosis to Result<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Every engagement starts with one honest question: what is actually holding the business back? From there, a single team of 80+ specialists connects brand, website, marketing and AI into one plan, measured against the numbers that matter to the business rather than likes or impressions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For hotels, restaurants, lifestyle brands and property developers ready to scale or launch, the first step is a discovery conversation.<\/span><a href=\"https:\/\/www.kesato.com\/contact\"> <span style=\"font-weight: 400;\">Talk to Kesato<\/span><\/a><span style=\"font-weight: 400;\"> to map out where growth should start.<\/span><\/p>\n<h2><b>Frequently Asked Questions<\/b><\/h2>\n<h3><b>Is Kesato a digital marketing agency in Bali?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yes. Kesato is a 360 digital marketing agency in Bali covering social media, influencer marketing, paid media, SEO and GEO, connected with branding, websites and AI.<\/span><\/p>\n<h3><b>Where is Kesato&#8217;s office in Bali?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The office is at Jl. Bumbak Dauh Gg. Pulau 20 No. 4, Kuta Utara, Badung. The team works Monday to Friday, 8AM to 6PM WITA, and also serves clients remotely.<\/span><\/p>\n<h3><b>Does Kesato offer AI services?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yes. Services include GEO and GSO for AI search visibility, AI tool development, team training and workflow automation across existing business tools.<\/span><\/p>\n<h3><b>Does Kesato work with real estate developers in Bali?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Yes. Property work includes buyer-focused websites, SEO content and Google Ads campaigns targeting international investors, for villa developers and property listing businesses.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key takeaways Kesato is a 360 digital marketing agency in Bali, founded in Paris in 2010 and based in Bali since 2012. 80+ in-house experts deliver 6 connected service areas: Creative, Growth Marketing, SEO\/GEO\/GSO, Experience, Development, and AI and Automation. The agency is a Google Partner with Premier 2026 status, has delivered 1,000+ projects and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[181],"tags":[],"class_list":["post-3640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Who Is Kesato? 360 Digital Agency in Bali | Kesato<\/title>\n<meta name=\"description\" content=\"Kesato is a 360 digital marketing agency in Bali uniting branding, web, SEO, GEO, ads and AI into one growth system for hospitality.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kesato.com\/blog\/business\/what-is-kesato\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who Is Kesato? 360 Digital Agency in Bali | Kesato\" \/>\n<meta property=\"og:description\" content=\"Kesato is a 360 digital marketing agency in Bali uniting branding, web, SEO, GEO, ads and AI into one growth system for hospitality.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kesato.com\/blog\/business\/what-is-kesato\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Agency Blog | Kesato\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-12T06:57:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-12T07:02:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kesato.com\/blog\/wp-content\/uploads\/2026\/10\/Kesato-Digital-Agency-In-Bali-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Admin Kesato\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin Kesato\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.kesato.com\\\/blog\\\/business\\\/what-is-kesato\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.kesato.com\\\/blog\\\/business\\\/what-is-kesato\\\/\"},\"author\":{\"name\":\"Admin Kesato\",\"@id\":\"https:\\\/\\\/www.kesato.com\\\/blog\\\/#\\\/schema\\\/person\\\/86e1cbf9f09d1e5e3ba22fdf8b9c0da9\"},\"headline\":\"What Is Kesato? 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