There you go. You have your website, your brand identity, and it\u2019s now time to take on social media to spread the word about your activity!<\/p>\n\n\n\n\n\n\n\n
And even though you probably read a bunch of great articles on the topic, chances are that you are still not 100% prepared to what\u2019s awaiting you once you will start posting your first statuses or your first pictures.
There are a few basic mistakes 80% of the businesses keep doing with their social medias, here\u2019s how you can avoid them easily.<\/p>\n\n\n\n
#1 Not having a specific target<\/strong><\/p>\n\n\n\n Who are you talking to? Too often, you will try to reach as many people as possible, by posting a message to an unspecific target.<\/p>\n\n\n\n But you can\u2019t talk in the same way to a millennial as you would do with a 30 years old worker.<\/p>\n\n\n\n You have to think about who you want to deliver your message to.<\/p>\n\n\n\n The more specific you will get, and the more engaged your audience will be.<\/strong><\/p>\n\n\n\n #2 Posting too often<\/strong><\/p>\n\n\n\n It\u2019s one of the first mistake anyone will do. They think that the more they post, the more people will see their news and products.<\/p>\n\n\n\n It\u2019s totally wrong.<\/p>\n\n\n\n Unless you\u2019re a mass media magazine, you don\u2019t need to post 3 times a day! 3 times a week is most of the time way enough.<\/p>\n\n\n\n Facebook uses an algorithm that mesures the engagement of your target with your posts.<\/p>\n\n\n\n The more you post to a not-so-engaged audience, the more the algorithm will punish you by showing your content to less people the next time.<\/p>\n\n\n\n Post useful and engaging content only, and start to do it a few times per week.<\/strong><\/p>\n\n\n\n You\u2019re on social medias. Means \u201csocial\u201d. Please, forget about your corporate way of talking to your customers.<\/p>\n\n\n\n You\u2019re here to give them some insights and make them feel close to you. And you can show it:<\/p>\n\n\n\n#3 Using a wrong tone<\/h4>\n\n\n\n