1.0Digital Agency Blog | Kesatohttps://www.kesato.com/blogrich600338<blockquote class="wp-embedded-content" data-secret="0d8YTSYj7L"><a href="https://www.kesato.com/blog/design/smarter-cities-billboard-campaign-by-ibm/">Smarter Cities Billboard Campaign by IBM</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.kesato.com/blog/design/smarter-cities-billboard-campaign-by-ibm/embed/#?secret=0d8YTSYj7L" width="600" height="338" title="“Smarter Cities Billboard Campaign by IBM” — Digital Agency Blog | Kesato" data-secret="0d8YTSYj7L" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://www.kesato.com/blog/wp-includes/js/wp-embed.min.js </script> https://www.kesato.com/blog/wp-content/uploads/2014/10/IBMs-Smarter-Cities-Billboard-Campaign-4.jpg750220This Billboard campaign is very inspiring when most advertisers are only concerned with the emphasis of their campaign and forget about other things such as beauty, comfort, and benefit to others. I hope this creative idea from IBM will be followed by another advertiser.