Digital marketing now is part of Company Marketing. In Digital Era which human connected to Internet everyday, Digital marketing is only tools to reach target customer. Next generation marketing, customer will search what they need, not we offer to them directly. This is digital marketing some simple strategies:
1. Set your target: Choose your target customer, what kind of customer, etc. Recognize your customer will increase success your marketing strategy. Go to process without target can resulting mess.
2. Creating Channel: Make your brand bridge into customer, familiarize them with your brand. This is will convert from potential customer become business lead.
Awareness: Customer come to your website because they need something in your website, a solid reason. You must know why they come and familiarize with your brand.
Interest: Customer constantly showing interest of specific product, from this attract them with more information of product.
Desire: Good idea to arguing them with good reason, why need your product and what benefit of product.
Action: After do all step above, at last. Inform about easy payment, competitive price, fast delivery etc related into your customer next action.
Customer satisfied of your product or service will make them into repeat buyer and not directly create mouth to mouth marketing
3. Developing customer action: prompt your potential customer, to go to your landing pages. Collect customer with subscribe to newsletter, infographic, webinar, demo video then direct them into your brand / product website
4. Create Customer Magnet: supply them with interesting content like free, cheap, unique and relevant with what they looking for. Use Special Offer to bring customer closer into your brand
5. Get traffic: many variety can drive customer into your website
High quality content: such as Blog, Info graphic, Flyer, Press release, Online news articles
Keyword: relevant keyword and high ranks keyword search
Website Optimization: Responsive , optimized, SEO friendly, and relevant content is important now. User will leave immediately if your web not function properly or need long time to load
Social media: social media campaign get more people attention to lead into your website
This essential digital marketing for your business. If your business need growth rapidly, digital marketing is perfect answer