Advertising account's audit
"A problem without a solution is a badly posed problem" (A. Einstein). This quote perfectly summarizes Kesato x Adneo's work on identifying the problem faced by Cabaïa. After a day of study of their account, several very clear things came out.
Indeed, their advertising content consisted only of photos or gif (the least engaging format today), the products were not visible enough on the ads, their only selling proposal was completely absent both on the content and the website and their audiences poorly defined.
These are key reasons that have led the brand to have very low ROAS and, consequently, a deficit balance.