Identification of the problem
Kesato x Adneo's approach was to identify as quickly as possible the causes of past failures in the publication of Alexbettinguk's advertising content.
A very powerful and simple concept to video concept (on the smartphone) has been designed in order to test different hypotheses. This first content was declined in 10 different versions which had, between them, only one variation (ex: wording).
24 hours after the launch of the ads, the problem was identified and this first test allowed the agency to establish the basis of the brand's Video Working Framework. The latter being composed of all Dos & Don'ts. It is now updated and perfected after each of the weekly tests carried out.